You know how I love flair when it comes to marketing and PR. It is it’s own legitimate creative endeavour. When you couple that with a concrete, scientifically critical mind and great people skills, you come up with the kind of person who can move mountains. I want you all to meet Joel Leonard from Skill TV. Joel came into my sphere through a work connection with my husband and I’ve been so impressed with his take no prisoners attitude to work and life.
For a few years he’s been known as the Maintenance Evangelist, consulting in all kinds of industry about the maintenance crisis that the world faces as we lose our technically skilled workforce to the lure of the IT industry. What that means, in the bluntest of terms, is that we’re not going to be able to fix our own equipment and transport in the coming years. We’re rapidly becoming technically dumb. Not only that, but we’re shooting our own economies in the foot.
This taken from the Marhsall Insitute website:
Over 12.8 million people are out of work in the United States, but there are an estimated 3.5 million unfilled job openings, with over 40 percent of those openings in the skilled trades. Companies need highly technical, capable resources to manage and operate today’s complex equipment, and agile minds to adapt to the newer complex equipment technologies on the horizon.
Joel is on a mission to see that we don’t end up in some post-apocalyptic scenario where we can’t take care of the civilsation we’ve built ( IOW, we’re living in our own dark science fiction story!).
You can read more about it here and download the app.
Among the PR tools Joel uses are the two songs he has written; MAINTENANCE WOMAN and the maintenance_crisis_bluegrass. You can explore the nuts and bolts (pun intended) of what Joel’s been doing by starting with his YouTube channel.
Also, Joel talks about his latest alliance with Reliabilityweb.com over at UPTIME magazine and it has a contact for him for anyone who would like to learn more.
Somehow I think Joel is going to be an inspiration to me for many years to come!